I’ve heard rumblings of the points she’s making from my studio friends. And my colleague Joan Breibart who is quoted at length knows what she’s talking about as the marketing genius who put Pilates on the global map in the 70’s and 80’s.
But I’m so curious to hear what my global readers think. Please comment on our Facebook Page (Pilates Buzz), because my experience is different. As a Pilates instructor for 40 years who only teaches mat classes and a very athletic style, I’ve seen my mat classes grow rather than decline over the last several years.
What do you think?
The Pilatespocalypse: How the Method That Started the Boutique-Fitness Trend Is Going Bust
Try something. Lie on your back and engage your abdominal muscles, lifting your head off the floor and extending your legs out at a 45-degree angle. Stiffen and lift your arms by your sides and then vigorously pump them, up and down, up and down, 100 times, breathing in for five, and out for five, in for five, and out for five.
This is the 100, one of the most iconic exercises in the century-old fitness method called Pilates. Designed to strengthen and stretch the body into its most Adonis-like form — Madonna and Gwyneth are reportedly devotees — Pilates went from an obscurity beloved of ballet dancers to a 1990s fad to a full-on mainstream trend by the mid-2000s. In doing so, it demonstrated to a whole generation of muscled entrepreneurs that Americans would pay a whole lot for the pleasure of a certain kind of pain, often coughing up $20 or $30 for a small group class.
But Pilates has not quite managed to benefit from the boutique-fitness boom that it is in part responsible for starting. Interest in the method seems to have peaked last decade, dwindling just as spinning, barre, bootcamp, CrossFit, pole dancing, and a million other niches started to bloom, and as yoga continued its zen march to omnipresence. Across the country, attendance is down. Studios are struggling, and some are closing. Teachers are seeking additional certifications. Pilates centers are adding non-Pilates classes.
To continue just click page 2 below. Learn just how bad it really is and the surprising reasons!
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